Giovanni
Angelini
Creative Lead · iGaming Brand & Product
Brand-first leader who ships product. 11+ years inside iGaming, currently Head of Product & Design at Gamblr.io. I move from identity and visual language to live UX without hand-offs — and I run an AI-augmented production pipeline that scales without breaking craft.
20+
Brands shipped end-to-end
Top 9
GGR Italy · ADM/AAMS
6–8
Designers led at Betsson
Gamblr.io · 2025—Now
Crypto Casino & Sportsbook
Sole designer at C-level, reporting to CMO & CPO. Owns visual language, registration, VIP, cashier and a 200+ creative output. AI-animated brand-anniversary piece end-to-end (Veo 3 · Seedreams · Midjourney).
StarCasino.it · 2018–2022
Top 9 GGR · Italian Regulated
Creative Lead inside Betsson Group's Italy team. Led 6–8 designers on marketing & brand. Helped take StarCasino.it to a Top 9 GGR position over 4 years across an ADM/AAMS portfolio.
ShinobiBet · 2024 · OptiLead
VIP Karate-Belt Loyalty
Designed loyalty as a narrative instead of a points table. Belt progression white→black wired into the CRM with personalised journeys. Open rates above industry benchmark.
Trybet.com · 2025
Nordic Casino & Sportsbook
Solo designer end-to-end. Brand from zero to CEO-approved in 8 weeks. Live across FI · SE (Spelinspektionen) · NO · DK as casino + sportsbook.
Giovanni Angelini · CV · Creative Lead
PG. 01 / 03
Gamblr.io
Head of Product & Design
Sole designer at C-level for a crypto casino & sportsbook. Reports to CMO & CPO. Owns brand, visual language, product UX (registration, VIP, cashier) and 200+ creatives across casino + sportsbook. AI-augmented pipeline; in-house landing platform on Cloudflare + GitLab; PM duties for 2 external developers.
BrandProduct UXCRMAI PipelinePM
7 Active Clients · 2025–26
Brand · Product · AI Creative Consultant
Trybet.com (live in 4 Nordic markets), Kickback Casino (cashback-pool brand + UX), Onnivegas (Nordic streetwear/neon-dark hybrid), Sport Challenge Tech (B2B prop-firm × betting), Monaco Jack (UX + gamification), Wicked Games (B2B AI video), Esportal (CS2 esports campaigns).
Brand End-to-endUX/UICRMAI Video
OptiLead Ltd
Head of Creatives
Led creative for AbsoluteBet (.com + Ontario / AGCO) and ShinobiBet. AbsoluteBet: built brand, product UX, CRM, banner suite and landings end-to-end. Soft launch May 2026. Led 1 Junior Product Designer. ShinobiBet VIP Karate Belt: narrative-led loyalty system wired into CRM, open rates above industry benchmark.
BrandCRMLoyaltyTeam Lead
High Roller Technologies
Product Design Lead
Full design pipeline for Fruta.com VIP casino. Led 3 designers. Built brand, animations, UX/UI and CRM from scratch. Internalised the previously outsourced frontend.
BrandUX/UICRMTeam Lead
Giovanni Angelini · CV · Creative Lead
PG. 02 / 03
MediaTroopers
Creative Lead
Led creative for regulated US, Canada and UK markets. Managed in-house team plus 2 external agencies. Introduced AI tooling and systematic A/B testing tied to CTR and CPA.
Performance BrandA/BAI Tooling
Betsson Group
Creative Lead / Senior Designer
Led a 6–8 person marketing-design team across 6 regulated brands in Italy, UK and Netherlands. Helped take StarCasino.it to Top 9 GGR Italy (ADM/AAMS). Launched Bingo.it on the regulated Italian market. Brands: Bingo.it, StarCasino.it, Betsafe, PinkoLive.it, LiveRoulette.com, OrangeCasino.
Brand LeadADM/AAMSMulti-brandTeam Lead
OIA Services Ltd
Web & UX Designer
Brands: Betaland, Enjoybet. Interfaces and campaign visuals for sports betting and casino platforms. Embedded with dev teams on frontend assets.
Brand & Direction
Brand Identity · Visual Language · Art Direction · Campaign Creative · Tone of Voice · Motion · Typography · CRM & Loyalty Design
AI Production
Claude · Veo 3 · Seedreams 4.5 · Midjourney · Google Imagen · Runway · FigmaMake · ChatGPT · Freepik AI — built into a repeatable production pipeline
Tools
Figma · Photoshop · Illustrator · After Effects · Premiere · FigmaMake · Cursor (assist)
Markets · Compliance
Shipped across ADM/AAMS · MGA · UKGC · AGCO · Spelinspektionen — KYC, AML, Responsible Gaming surfaces
Leadership
Teams of 6–8 · Hiring & mentoring · Stakeholder management · Vendor coordination · Acting PM for in-house + external pods
Education
Bachelor's Degree in Multimedia Arts
Accademia di Belle Arti · Italy · 110 cum laude
Languages
Italian — native
English — fluent
Spanish — basic
Giovanni Angelini · CV · Creative Lead
PG. 03 / 03
